In Which There Is A Flapple Over Apple

The deed was done a year ago; the news
Came from the Patent Office last month, and
Was in the New York Times today. "Let's fuse
Our lovely tech with advertising! Grand!"
Quoth Randall Stross (I paraphrase) by way
Of summing up his thought's on Apple's move,
Applying for a patent on, they say,
A gadget highjack, quite against the groove
We think is Apple's. Make your iPod freeze
Until you prove you've watched the ad it's shown?
Anathema! Yet cooler heads say "Please,
Is this indeed the Apple we have known?"
Perhaps it's just a measure to prevent
Some others making real what we'd resent.